Content Strategy

These smart strategies can turn your content into a competitive advantage

Content auditing - systematic review

Competitor research for obvious reasons

Content lifecycle mapping + gap analysis

Content operations assessment / improvement

Content modeling + taxonomy creation

Content Management Systems

AI deployment, prompting and workflows

I approach content with both a strategic mindset and a long-term vision. Content strategy is about the how—the systems, structure, and decisions that guide creation, distribution, and governance. Content vision is the why—a future-facing perspective that defines the role content plays in shaping brand identity, user experience, and business impact. Together, they ensure every piece of content is purposeful, aligned, and scalable.

Applied Strategy

At Beeline, I led a full audit of the Responsive content management system where I streamlined operations, enforced a newly defined governance and elevated communications, process and productivity.

The companies content had no structure and no metadata. The larger the library became, the harder it was for users to find content.

As part of a company-wide rebrand, I preformed a content audit and updated and realigned core content to reflect the new brand identity across all channels.

I created and applied a metadata taxonomy resulting in reduced content search time by over 40% and significantly increased the ability to repurpose existing assets—saving both time and resources across marketing and proposal teams.

RFP Projects organized within the content lifecycle.