Content Creation

Automated Healthcare Content

A branded, automation-ready product write-up developed for a life science data company focused on improving healthcare outcomes.

This overview aligns with the company’s brand, voice and values while clearly articulating product benefits, technical capabilities and impact on patient care.

Designed for seamless integration across digital platforms, it supports automated customization for ABM workflows.

Long Play Social Media Campaign

My Kforce

This post is one from a long running social media campaign that appeared on Facebook and Instagram and featured snapshots submitted by employees.

I contributed with weekly concept planning, content calendar, design, branded templates and writing headlines.

The campaign ran for over a year and showcased the client's culture of flexibility and work/life balance with the goal of enticing and attracting talent.

The Blackman Report (Ghostwriting)

Concept Development · Research & Writing · Creative Direction

The Blackman Report is a data-driven newsletter focused on BLS data and framed for a B2B leadership audience. I originated the concept and led the integration of data visualization to bring key insights to life.

A key visual element, the graph mapping representation gaps across sectors, was created to bring clarity to the data and anchor the report’s central argument. I collaborated closely with designers to ensure the visual storytelling aligned with the editorial voice and enhanced the impact of the report.

The piece helped shape conversations around talent benchmarks and the economy, positioning the brand as both a thought leader and an expert on the talent landscape.

Data Visualization

By interviewing top experts in staffing, IT, and workforce strategy, this project unearthed high-impact insights designed to inform and empower business leaders.

Technical Explainer - Cybersecurity

I conducted in-depth industry research to write content that distilled complex themes into clear messaging and shaped the narrative to highlight both market urgency and demonstrate Kforce’s consultative voice.

I partnered with designers to ensure visual alignment from data visualization to layout, resulting in a resource that is as compelling as it was informative.

Tech Market Drivers Infograph

I authored the Kforce IT Talent Brief, a strategic content piece designed to help clients navigate the evolving tech talent landscape.

I covered complex technical topics like blockchain and AI, translating dense concepts into clear, accessible content for non-technical audiences.

The final brief served as both a thought leadership asset and a client engagement tool.

Great content moves fast but never recklessly. I write with speed, intention and a respect for the rules that protect creativity.

RESUME